Data-driven agent-based exploration of customer behavior
نویسندگان
چکیده
منابع مشابه
Data-driven customer behaviour model generation for agent based exploration
Customer retention is a critical concern for most mobile network operators because of the increasing competition in the mobile services sector. This concern has driven companies to exploit data as an avenue to better understand customer needs. Data mining techniques such as clustering and classification have been adopted to understand customer retention in the mobile services industry. However,...
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ژورنال
عنوان ژورنال: SIMULATION
سال: 2017
ISSN: 0037-5497,1741-3133
DOI: 10.1177/0037549717743106